Storytelling for Profits

Harris has taken all the tropes, archetypes and clichés found in movies (not to mention TV, comic books, literature, video and even professional wrestling) and synthesized them into an elegantly realized chart. Instead of grouping the elements by noble gases or metals, Harris has organized them by story elements — structure, plot devices, hero archetypes. Each element is linked to a vast wiki that gives definitions and examples. For instance, if you click on the element Chk, you’ll go to a page explaining the trope of Chekhov’s Gun. And if you click on Neo, you’ll go to the page for, of course, the Chosen One.

Below the chart, Harris has even created story molecules for a few specific movies. Ghostbusters, for example, is the combination of an atom consisting of 5ma (Five Man Band) and Mad (Mad Scientist) and one consisting of Iac (Sealed Evil in a Can) and Hil (Hilarity Ensues).

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The Challenges as an Entrepreneur

We all belong to countries and most of us feel pride of where we are from and we are not shy of standing up and showing our allegiance for our country. Growing up in Mexico we had a flag raising ceremony every Monday morning at school.
How many of us as entrepreneurs are willing to dedicate and commit ourselves with the same allegiance to our dreams? If we owe it to our countries to be nationalistic, then, certainly, we owe it to ourselves to be committed to our success.
Being an entrepreneur requires us to believe in our dreams and not be afraid to stand out, shine and be the real leaders that we are. Whether or not you lead others or work alone you must learn to stand strong and tall and devote yourself 100% to success. It isn’t always easy.
As we gather momentum, not everybody will support you and your choices; there may be some friends or family that you might have to step away from during the difficult process of carving out your dreams and manifesting your success.
It is important to ally yourself with those that support you. It could be only one person that you find, perhaps a spouse or a best friend. It could be members of an online community or a coach.
In order to achieve success we need to get out of bed with a clear purpose at hand. We need to be disciplined and faithful to ourselves and our path to success. Start by learning to lead yourself. Remember, if you can’t lead yourself, you will never lead other people. As you gather momentum people will naturally be attracted to you. We can then build healthy work and personal relationships (it’s all about good relationships) which do not undermine our dream, our goals, our success.

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The Formula for Success and Failure

Failure is a word we don’t like to align ourselves with. Whereas Success is something we all want to achieve. This article will help you to get clarity and ask yourself a few questions.

More often than not, these are two things that are orbiting our heads when we think about our business.

Failure is not a single, cataclysmic event –and we don’t fail overnight. Failure is the inevitable result of an accumulation of poor thinking and poor choices. To put it more simply, failure is nothing more than a few errors in judgement repeated every day.

Why? Because to that person, he/she doesn’t think it matters.

For example, if we haven’t bothered to read a single book in the past ninety days, this lack of discipline doesn’t seem to have any immediate impact on our lives. And since nothing drastic happened to us after the first ninety days, we repeat this error in judgment for another ninety days, and on and on it goes. Why? Because it doesn’t seem to matter. And herein lies the great danger. Far worse than not reading the books is not even realizing that it matters!

The point is that there are consequences of the things (actions) that we do or that we don’t do. And they accumulate until the inevitable day of reckoning finally arrives and the price must be paid for our poor choices –it didn’t matter to us at that time right?!

Failure does not shout out its warning as our parents once did. This is why it is imperative to refine our philosophy in order to be able to make better choices. With a powerful, personal philosophy guiding our every step, we become more aware of our errors in judgment and more aware that each error really does matter.

Now here is the great news. Just like the formula for failure, there is a formula for Success!

The formula is simple, like disciplines practiced every day.

How can we change the errors in the formula for failure into the disciplines required in the formula for success? The answer is by making the future an important part of our current philosophy.

Are you too caught up in the current moment, in your current life as it is?

This is often the number one reason why many of us never take the time. Ok, I didn’t say that, maybe we all do it once a year on December 31st. Right?

The problems and the rewards of today are so absorbing to some of us that we can never pause long enough to think about tomorrow.

If you are anxious to begin planning for your future NOW, continue reading on my Blog

Develop a new discipline that will take you just a few minutes a day to look a little further down the road.

Those are things that could vary. It is probably better if you could start with installing at least these TWO habits and add a new one every 21 days.


These are things that I incorporated in my TO DO list. I committed to do it consistently for 90 days, every day.

–          I am going to get up 15 minutes earlier every day and use that time to do a little Conscious Meditation. I will think about my BIG GOAL and my Objectives. I will visualize myself being that person and doing/enjoying those things I want.

–          I am going to incorporate 20 minutes a day of exercise. It could be a brisk walk or a full workout.

This is just an example of something that I incorporated in my life. I chose to start with something very simple and easy to put into practice.

You can always add and adapt more things to your New You. I am always here to help you achieving your personal goals and plans J


The real magic of new disciplines is that they will cause us to amend our thinking. If we were to start today to read the books, keep a journal, attend the classes, listen more and observe more, then today would be the first day of a new life leading to a better future. A better you.

But wait! There IS such a thing as good failure. In my next post, I will be posting about it and how that helps you to grow as a person and in your business.

Source: Main text extracted from an article from Alan Goof “The Formula for Failure and Success”.

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Main text extracted from an article from Alan Goof “The Formula for Failure and Success”.